Price the product.
Articulate the value.
Close the deal.
Build a pricing model that makes sense, a business case buyers can defend, and a team that knows how to negotiate.
Find your starting point ↓Independent advisory by Shirin AhmadiSan Francisco · In person & on Zoom
Experience at
PagerDutyOneTrustDatabook
Trained by the GTM experts who built
SalesforceCelonisServiceNow
There’s a stronger way to sell.
Choose your starting point.
Start with the question in front of you, or work through all three. Each engagement leaves your team with a clear recommendation and the tools to use it.
Price the product.
Charge for the value your customers receive, with a model that supports your margins and your plans to scale.
We’ll connect what buyers value with how your product is packaged, priced, and sold.
What’s included +
- A review of one product or closely related product family, one primary customer segment, customer evidence, margins, and growth goals.
- A recommendation on your pricing model, value metric, packages, and initial price points.
- A simple model showing revenue and margin implications across customer usage scenarios.
- A leadership working session, a written recommendation, and one revision.
Scoped around available evidence and a few internal interviews. Broader research, additional markets, or a complex product portfolio may require a larger engagement.
Articulate the value.
Give your reps a business case they can explain—and your champions one they can take into a boardroom.
Turn the value of your product into a clear, credible case for buying it.
What’s included +
- A value narrative for one primary buyer and use case.
- A simple, editable ROI model with transparent assumptions and customer inputs.
- A business-case template your champion can share internally.
- Discovery questions and guidance on presenting the model.
- A team walkthrough and one revision.
Built around a small set of defensible value drivers. Additional buyer segments, use cases, or custom tools are scoped separately.
Close the deal.
Understand the game before you get to procurement. Know what to hold, what to trade, and when to move.
Practical negotiation training built around your buyers, your sales process, and the deals your team is working.
What’s included +
- Evaluation of your sales process, sales deck, common objections, discounting practices, and one representative deal.
- One full-day workshop or two half-day sessions, for up to eight participants.
- Practice with buyer and procurement incentives, anchoring, concession sequencing, discount thresholds, and non-price levers.
- A concise negotiation guide tailored to your company.
- One follow-up session to apply the training to an actual situation.
Additional coaching, larger groups, or hands-on support for a live negotiation can be added to the scope.
Prices reflect the scopes above and are in USD. Final fees may be higher or lower depending on scope. We’ll agree on the deliverables and fee before work begins.
From what you charge
to how you close.
One connected engagement across pricing, business value, and negotiation. The same customer insight informs all three, so your team has a consistent story from the first conversation to the final terms.
For one product, one primary customer segment, and one core team. Includes the deliverables in all three offerings.
Hi, I’m Shirin.
Pronounced she-reen
I’ve built pricing models, made the business case, and worked through the negotiation. I bring that experience to the decisions in front of your team.
My background spans pricing transformation at PagerDuty, deal strategy at OneTrust, and building the value realization team at Databook.
PagerDuty
Head of Pricing and Monetization
I led the shift from à la carte pricing to a platform and consumption model built around credits.
OneTrust
Director, Deal Strategy – Americas
I led the move to metered pricing, supported strategic deals above $1 million, and trained sales teams on negotiation practices and strategy.
Databook
Director, Value Engineering
I built the value realization team, ROI models, and business value frameworks that helped teams make the case for their product.
San Francisco · In person or over Zoom
My experience on LinkedIn ↗
Customers I’ve worked with.
